Chandar Pattabhiram is the CMO of Coupa Software and is responsible for all aspects of marketing including strategy, growth, and corporate branding. During his tenure as CMO, Coupa has grown more than tenfold and cemented its position as the #1 Business Spend Management platform. Prior to joining Coupa, Chander was the CMO at Marketo (acquired by Adobe for ~$5B) where he was responsible for marketing and successfully positioning Marketo as the digital marketing industry’s innovation leader. Previously, Chander was head of worldwide marketing for Badgeville, and prior to that, Pattabhiram was Vice president at IBM Cast Iron Systems where he was responsible for all product marketing and channel marketing efforts. Chander spent years at Andersen Consulting (now Accenture) as a strategic advisor to Fortune 500 companies in the high-tech, retail, and oil and gas industries. Chander is frequently quoted as an author of 1000+ articles. He is a popular keynote speaker at leading software industry events. In 2019, Chander was named as one of the Top Influential Leaders in Marketing and, in 2017, he was recognized by LinkedIn as one of the top 5 CMOs in the world to follow for thought-leadership in the digital marketing domain. He is a Strategic Advisor to the CEO of Freshworks and is on the Board of Directors for BlueShift, an AI platform for consumer engagement, and OSAAT, a non-profit organization dedicated to rebuilding the infrastructure of rural schools for the less privileged children in India.